Lidiya Kaplun loves what she does for a living and loves White Sands. We recently hung out with Lidiya behind the scenes and had a chat about all things hair!
Tell us about yourself and the work you do?
I’m a freelance hair and makeup artist in Melbourne, working in fashion, editorial, portraiture and TV
Tell us why you love White Sands?
On set, it’s a game of millimetres - the difference between a good image and a great image is perfecting the little things and hair is one of them. White Sands does that. A small amount of product goes such a long way.
We hung out with you behind the scenes on your latest shoot. The model's hair looked amazing, can you give us a run down on what White Sands products you use and why?
I sprayed Liquid Texture Medium Hold Spray into the hair, blow waved it in, directing all backwards at the crown and hair line. I straightened the hair smooth using Mega Hold Styling Spray in sections to make it sleek. I finished it off with Smudge to really tame down the fine hair with a final spray of Infinity Finishing Spray. Through out the shoot I used Infinity Finishing Spray and Smudge in between changes to maintain the clean sleek finish.
White Sands is the hairdressers little secret, it’s widely used by hair professionals in editorial and back stage environments, if you had one word to describe White Sands and why it is so integral to the professional what would it be?